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We established our first direct sourcing partnerships with certified footwear factories in Turkey. This gave our wholesale clients access to European-standard manufacturing at significantly more competitive prices — a turning point that accelerated our growth across the Middle East and beyond.

Shoes Step expanded its sourcing network into China, unlocking access to one of the world's most diverse and capable manufacturing ecosystems. Our product catalogue grew dramatically, and we began serving wholesale clients across Europe, Africa, and the Gulf region for the first time.

Responding to client demand, we broadened our product offering beyond footwear to include handbags, wallets, accessories, and fashion apparel. Shoes Step became a true one-stop wholesale destination — allowing our retail partners to consolidate their sourcing with a single trusted supplier.

We launched our dedicated international logistics division, offering end-to-end shipping management including customs clearance, import documentation, and direct factory-to-warehouse delivery. This removed the final barrier for international clients who previously struggled with the complexity of importing from Asia.

In 2026, we launched our B2B wholesale platform — shoesstep.com — enabling retailers worldwide to browse our full catalogue, request bulk pricing, and manage their orders online. Our Jerusalem headquarters continues to coordinate global trade, with factory partners across China and Turkey fulfilling orders to more than 30 countries.